Consumer Journey

Awareness – The audience will become aware of my campaign by the adshels, billboards and bus adverts. The adverts will be featured regionally across the country to raise awareness about Models of Diversity.

Continued awareness – The online competition in which the audience can take selfies with the chance of being represented by the organisation.

Online engagement – Putting the selfies online on the Facebook and Twitter pages.

Further engagement – Attending the pop up studio photography sessions with the chance to buy the professional photograph.

Continued engagement – Being in possession of a range of different items which will feature the photo and your own statement of how you are beautiful.


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