Work Log

20th Feb – OUTLINE POSITION STATEMENTS

 

24th Feb – Project Proposal for FMP finalised

 

25th Feb – Visual Research

 

26th Feb – 1st Mar – Initial Research and Brainstorms

 

10th March – 18th Mar – Continuation of Brainstorms

 

19th Mar – History of Image Manipulation

Examples of Iconic Image Manipulation

Image Manipulation Techniques

 

20th Mar –  Image Manipulation Techniques

Why is image manipulation used in fashion ads?

CREATIVE POSITION STATEMENTS PRESENTATIONS

 

25th Mar –  Models of Diversity

What is Models of Diversity about?

 

26th Mar – Debenhams – previous attempts of equality in fashion adverts

 

30th Mar – Ad costings

Media Platforms – adshels

The Dove campaign for real beauty

 

3rd/4th April – FINAL POSITION STATEMENT PRESENTATION

 

6th April – The Dove campaign for real beauty

Dove campaign – details and results

Fashion Magazine Circulation Figures

 

11th April – Initial Ideas

 

15th April – Continued with Initial Ideas

 

20th April – Concept Development

 

25th April – Example of successful campaigns with diverse models

Dove real beauty campaign

Dove where, why and results?

 

26th April – Other Campaigns

Possible outcomes

 

28th April – Best social media campaigns with selfies

TODAY’s Love your selfie

Why selfies promote positive body image

 

29th April – My chosen concept

 

1st May – Development of final concept

Changes made

The Copy – changes

Copy Ideas

 

6th May – Media Platforms Billboards and Bus ads

Final Concept Digitals

 

8th May – Previous uses of mirrors and reflections in ad campaigns

Pop up studio and item research and digitals

 

9th May – Hand in.

 

 

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